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Methodology

Methodology

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How do I demonstrate the value of my CRM activity to the rest of the organization?

If you measure the financial impact of every single action that is conducted, you can show the overall contribution you provide.

  • One of our clients shows year-after-year a yearly contribution of €15M-€20M extra margins to the company

How do I obtain extra budget for my CRM activity?

Likewise, you can demonstrate the value behind certain strategies and secure budget to continue them

  • One of our clients was challenged that call centre campaigns needed to be discontinued since calls looked too expensive. But our client was able to show that, although the payback period for Call Center campaigns was longer, the NPV and the ROI were much higher, and some campaigns were only profitable when conducted through the Call Center.
  • One of our clients was challenged that new clients acquisition campaigns needed to be discontinued since the acceptance and uplift looked rather low. However, he was able to demonstrate that the campaigns were still highly profitable in spite of the low uptake.

How can I achieve my goals (churn reduction, sales, migration, etc.) effectively and efficiently?

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

How do I optimize my budget (promotion, call centre, available contacts, etc.)?

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

How can I identify the most profitable customers? What are the best promotions? What´s the right channel for each proposition?

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

How do I put in place a robust, agreed upon campaigns analysis methodology? (control groups selection, financial impact assessment, …)

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

How do I gain alignment with the rest of the organization, that I´m doing the right thing?

If you measure the financial impact of every single action that is conducted, you can show the overall contribution you provide.

  • One of our clients shows year-after-year a yearly contribution of €15M-€20M extra margins to the company

How do I obtain extra budget for my CRM activity?

Likewise, you can demonstrate the value behind certain strategies and secure budget to continue them

  • One of our clients was challenged that call centre campaigns needed to be discontinued since calls looked too expensive. But our client was able to show that, although the payback period for Call Center campaigns was longer, the NPV and the ROI were much higher, and some campaigns were only profitable when conducted through the Call Center.
  • One of our clients was challenged that new clients acquisition campaigns needed to be discontinued since the acceptance and uplift looked rather low. However, he was able to demonstrate that the campaigns were still highly profitable in spite of the low uptake.

How can I achieve my goals (churn reduction, sales, migration, etc.) effectively and efficiently?

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

How do I optimize my budget (promotion, call centre, available contacts, etc.)?

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

How can I identify the most profitable customers? What are the best promotions? What´s the right channel for each proposition?

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

How do I put in place a robust, agreed upon campaigns analysis methodology? (control groups selection, financial impact assessment, …)

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

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